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Wholesale

Wholesale Comps Guide

A strong wholesale comp workflow has two jobs. It helps your team decide whether the deal works, and it helps a buyer trust that you know what you are selling.

7 min readApril 5, 2026

Separate decision comps from marketing comps

Your acquisitions desk may review more comps than you put in a buyer packet. That is normal. Internal decision comps help pressure-test the deal. Buyer packet comps should be the clearest, easiest-to-defend set.

Use comp scoring to speed up review

A simple score can help operators scan a file quickly. Sale date, distance, format match, size match, and finish match are usually enough to create a practical ranking.

Explain why comps were rejected

This step sharpens your team. When you state why a comp does not belong, you become more disciplined about the ones you keep.

FAQ

Common questions

Short answers to the questions operators and motivated sellers ask most often.

Why do buyers ask for comp explanations?

Because an unsupported ARV feels like marketing. Explanations help the buyer understand the logic, not just the number.

Do I need rejected comps in my workflow?

Yes. Rejected comps keep your internal process honest and stop weak sales from leaking into your valuation story.

Next step

Run the same logic inside the app

The workspace combines subject facts, comps, risk, valuation, and packet generation in one flow.